Do you want to explain in two minutes who you are and what your benefits are? Then an elevator pitch is a good thing for you. Where might an effective elevator pitch be useful?
During a job interview
A pitch can be effective to answer the question ‘Tell me something about yourself’. In two to five minutes you can effectively sell yourself and make a good impression. It also shows that you are well prepared, interested and that you know what you are doing.
On your Curriculum Vitae or Resume
This can be done on your online profile, LinkedIn account or elsewhere as on your traditional CV. Write a short piece about yourself, where you are good at, what your benefits are and what your track record is. Of course it should not be too large because it will not be read when too long.
On your website on the page ‘about us’
Briefly tell about your company, a concise introduction where the essence of your story is told. Of course you can extend this to other paragraphs or pages to give your visitors and customers more background information, but this is the first thing that people can read quickly to decide whether they want to read further.
And of course where the elevator pitch was meant for
Suppose that you are working on a project and are looking for investors, potential clients or to convince your management. Then suddenly you bump up to an important person which is busy and a lot on his or her mind. Then it is best to make sure that you have already completed your pitch. Then you can tell in 1 or 2 minutes, the time that you are in an elevator with that person, explain who you are, what your benefits are and the solution you have for the problem you are solving. If this person finds it interesting, he or she will make an appointment so that you can tell more. But the first two minutes are essential to determine that you are interesting, in other words, have something to add to this person.